There’s an interesting article about indie publishing at Publishers Weekly. Read the full story here.

New York Times bestselling author Eileen Goudge has written 32 novels, sold millions of copies, and been translated into 22 languages. But you won’t find her next novel in a publisher’s catalog: she’s doing it herself.

Back in 1989, Goudge published her first novel, Garden of Lies with Viking Books. It went on to become a New York Times bestseller that shipped over a million copies and was published in 22 languages. “I was riding high, touring the country, doing book events, being interviewed by major newspapers, and appearing on TV talk shows,” says Goudge of her early success. And she continued to garner six-figure advances — for a while.

Once the 2008 recession hit and digital publishing revolutionized the industry, Goudge found her book sales declining and her career in trouble. “To my horror,” she says, “I found I was facing a major crisis as my career went into a death spiral.” Luckily, she found a solution. “For me, she says, “it was self-publish or perish.”

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In order to learn more about promoting her books as an indie author, Goudge says she’s joined several indie-author groups as well as subscribing to blogs about the subject. In particular, she recommends following the publishing blogs of both Jane Friedman and Anne R. Allen. “I’ve implemented many of their tips, which have helped boost my SEO,” Goudge says.

Read the full story here.